Question 1: Which of the following statements about Google’s
technical and quality guidelines is true?
a. It is advantageous if your web server supports the
If-Modified-Since HTTP heade
Ans: b. If using dynamic pages, it helps to keep the
parameters short and the number of them few
c. Avoid using robots.txt to prevent crawling of search
results pages or other auto-generated pages, even if they don’t add much value
for users coming from search engines
Ans: d. Submitting new pages of your website at http://www.google.com/addurl.html
as soon as they are online, helps to speed up indexing
Question 2: Which of the following is an ethical SEO
Technique?
a.Creating a subdomain with the hottest keyword and creating
duplicate copies of existing pages on it
Ans: b. Filling your pages with keywords, whether relevant
to the page content or not
Ans: c. Creating a page which serves a different content to
the search engine bots and different to human users
Ans: d. None of the above
Question 3: How are site maps important for the search
engine optimization process?
a.Site maps help the search engine editorial staff to
quickly go through a website, hence ensuring quicker placement
b.Ggives credit to the websites having site maps. The
GoogleBot looks for the keyword or title “Site Map” on the home page of a
website.
Ans: c.Site maps help the search engine spider pick up more
pages from the website
d.None of the above
Question 4: Which of the following factors have an impact on
the Google PageRank?
ANS: a.The total number of inbound links to a page of a web
site
b.The subject matter of the site providing the inbound link
to a page of a web site
c.The text used to describe the inbound link to a page of a
web site
d.The number of outbound links on the page that contains the
inbound link to a page of a web site
Question 5: Which of the following statements about the
Google Sitemap are correct:
Ans: a.Repeated submission of the Sitemap to Google could be
penalized
b.It is possible to create and submit specialized Sitemaps
to Google for Video and Mobile
content
c.The Sitemap acceptable to Google follows an XML format
Question 6: Are RSS/Atom feeds returned in Google’s search
results?
a.Yes
Ans: b.No
Question 7: What is the most likely time period required for
getting a google page ranking?
a.1 week
b. 3 weeks
c. 1 month
Ans: d. More than 3 months
Question 8: Which of the following statement is correct with
regard's to the images within a web page?
a.Images can not be spidered by the search engine (check)
Ans: b. Important keywords related to the image should be
plcaed in the ALT text
c.Images should always be kept close to the top of a web
page
d. Image maps should be used while including the images
Question 9: Which of the following search engines or
directories provides the directory search results for Yahoo?
a. Windows Live
Ans: b. Yahoo Directory
c. Google
d. Wikipedia
Ans: e. DMOZ
Ans: b. A website
that provides free content for the related keywords
Question 10: Which of the following statements regarding
website content are correct?
Ans: a. If you have two versions of a document on your
website, Google recommends that you only allow the indexing of the better
version
Ans: b. Linking to a page inconsistently does not affect the
way Google views the page/s. Examples of inconsistent linking could be
http://www.expertrating.com/page/ and http://www.expertrating.com/page and
http://www.expertrating.com/page/index.htm
Ans: c. Syndicating your content could lead to Google
viewing the material as duplicate
d. Placeholders for pages which do not have content are
never viewed as duplicate content by Google
Question 11: What is keyword density?
Ans: a. The number of times the keyword is used / (divided
by) the total word count on page - (minus) the total words in HTML on the page
b. The number of times the keyword is used x (multiply by)
the total word count on page.
c. The number of times the keyword is used in the page
description
Ans: d. The number of times the keyword is used in the page
title
Ans: e. The number of times the keyword is used / (divided
by) the total word count on the page.
Question 12: State whether the following statement is true
or false. A sitemap provide a list of natural links to user accessible pages on
a website
a. True
Ans: b. False
Question 13: What does the term Keyword Prominence refer to?
a.It refers to the fact that the importance of choosing high
traffic keywords leads to the best return on investment
Ans: b.It refers to the importance attached to getting the
right keyword density
Ans: c.It refers to the fact that the keywords placed in
important parts of a webpage are given priority by the search engines
d.It refers to the fact that the keywords in bold font are
given priority by the search engines
Question 14: Which of the following factors does Google take
into account while assessing whether or not a website is an authority website?
Ans: a. The
frequency with which the content of the website is updated(Answer)
Ans: b. The number
of web pages containing relevant information on the main theme of the
website(Answer)
Ans: c. The number
of in-bound natural links related to the website’s theme (or keywords) (Answer)
d. None of the
above
Question 15: What is Anchor Text?
a. It is the main
body of text on a particular web page
b. It is the text
within the left or top panel of a web page
Ans: c. It is the
visible text that is hyper linked to another page(Answer)
d. It is the most
prominent text on the page that the search engines use to assign a title to the
page
Question 16: If you search for the term “iq test” in the
Word Tracker keyword suggestion tool, will it return the number of independent
searches for the term “iq”?
Ans: a. Yes
Ans: b. No
Question 17: Which of the following statements are correct
with regard to using javascript within the web pages?
b. Search engines cannot read Javascript
c. It is a good idea to shift the Javascript into a separate
file
Question 18: Which of the following statement is correct
with regards to the images within a web page?
Ans: b. Important keywords related to the image should be
placed in the ALT text
Question 19: What is the illegal act of copying of a page by
unauthorized parties in order to filter off traffic to another site called?
a. Trafficjacking
b. Visitorjacking
c. Viewjacking
Ans: d. Pagejacking
Question 20: Do search engines such as Google detect
unnatural linking patterns by checking the Class C IP address of the page where
the link to the website originates?
Ans: a. Yes
b. No
Question 21: What term is commonly used to describe the
shuffling of positions in search engine results in between major updates?
a. Waves
Ans: b.
Flux(Answer)
c. Shuffling
d. Swaying
Question 22: If a website’s search engine saturation with
respect toa particular search engine in 20%,what does it mean?
Ans: b. Only 20% of the pages of the website will be indeed
by the search engine
Question 23: While grading your website, Google gives credit
to outbound links pointing to authority websites?
a. True
Ans: b. False
Question 24: Which of the following URLs can the Google
search engine spider?
a.
http://www.expertrating.com/exams/seo.asp?examnum=243&examtype=244
b.
http://www.expertrating.com/exams/seo.asp?examnum=243
c. http://www.expertrating.com/exams/seo.asp
d.
http://www.expertrating.com/exams/seo.html
Ans: e. All of the
above
Question 25: Google displays up to _____ characters of a
webpage’s Title Tag.
a. 56
b. 60
Ans: c. 66
Ans: d. 80
Question 26: Which of the following fact about Alexa are
correct ?
Ans: a. Alexa provides free data on relative website
visitors traffic
b. Alexa and Quancast provide information on visitors
household income
c.Alexa is baised towards US based traffic
d.Quantcast only track people who have installed the
quantcast toolbar
Question 27: What does the 302 server response code signify?
a. It signifies
conflict, too many people wanted the same file at the same time
b. The page has
been permanently removed
Ans: b. Moved Permanently
c. The method you
are using to access the file is not allowed
Ans: d. The page
has temporarily moved(Answer)
e. What you
requested is just too big to process
Question 28: Which of the following statements is correct
with regard to the description meta tag?
a. It should be
about 50 characters in length
b. The description
should not contain the keywords
Ans: c. If the meta
description is not included, the search engines will use the meta keywords for
information
Ans: d. Google uses
the meta description to generate the search engine results pages
Question 29: State whether true or false.
The Yahoo Directory listing is a free service for commercial
sites.
Ans: a. True
b. False
Question 30: Which of the following website design guideline
has been recommended by google?
Ans: a*Having a clear hierachy and text links
b.Every page should be reachable from atleast one static
text link
c.If the sitemap is larger than 100 or so links, you should
break the sitemap into separate pages
d.Keep the links on a given page to a reasonable number
(fewer than 100)
e. Use less than 30 images or graphics per page
Question 31: Which of the following statements is correct
with regard to the images within a webpage?
a. Images cannot be
spidered by the search engines
Ans: b. Important
keywords related to the image should be placed in the ALT text
c. Images should
always be kept close to the top of a webpage
d. Image maps
should be used while including the images
Question 32: Cloaking is a controversial SEO technique. What
does it involve?
a. Increasing the
keyword density on the web pages
Ans: b. Offering a
different set of web pages to the search engines
Ans: c. Hiding the
keywords within the webpage
d. Creating
multiple pages and hiding them from the website visitors
Question 33: Which of the following facts about Alexa are
correct?
Ans: a. Alexa
provides free data on relative website visitor traffic
b. Alexa and
Quantcast provide information on visitor household incomes
c. Alexa is biased
towards US based traffic
d. Quantcast only
tracks people who have installed the Quantcast toolbar
Question 34: Google looks down upon paid links for enhancing
page rank. If a website sells links, what action/s does Google recommend to
avoid being penalized?
a. The text of the
paid links should state the words “paid text link” for Google to identify it as
a paid link
b. Only Paid text
links to nonprofit websites should be accepted
Ans: c. Paid links
should be disclosed through the “rel=nofollow” attribute in the hyperlink
Ans: d. Paid links
should be disclosed through the “index=nofollow” attribute in the hyperlink
Question 35: What is the main reason for the effectiveness
of Optimizing a web page towards a long tails keyword search? Recheck
a. There are more long tail searches than shorter keyword
queries
b. Search engine often pass on long tail searches to lesser
or new website
c. Search engine do not pass on long tail search traffic to
website that rank high for shorter keyword searches (check)
Ans: d. There are fewer website that have targeted such
keyword's
Question 36: Which of the following actions could get you
banned by Google?
Ans: a. Hiding text
on the webpage(Answer)
b. Stuffing
keywords on the webpage
c. Linking to sites
banned by Google
Ans: d. None of the
above
Question 37: Which of the following factors does google take
into account while accessing whether or not a website is an authority website?
a. The frequency with which the contents of the website is
updated
b. the number of web pages containing relevant information
on the main theme of the website
Ans: c. The number of in-bound natural links related to the
website's theme (or keywords)
d. None of the above
Question 38: All major search engines are case sensitive.
a. True
Ans: b. False
Question 39: While optimizing your website it is important
to generate the right type of traffic, how does the Bounce Rate information
help in this regard?
a. By letting you
know the percentage of users who entered the website and then went on to visit
additional pages
Ans: b. By letting
you know the percentage of users who entered the website and then left without
viewing any other page(Answer)
c. By letting you
know the percentage of users who decided to go back to the source from where
they found your website
Ans: d. By letting
you know the percentage of users who left your website within 10 seconds of
viewing the first page
Question 40: Google displays up to ------------------------
characters of a web pages title tag
a.56
Ans: b.60 B & C
c.66
d.80
Question 41: Which of the following factors contribute
towards link popularity of a website?
a. The number of
websites that link to it(Answer)
b. The number of
pages of the website indexed by Google(Answer)
c. The number of
pages in the website(Answer)
d. The quality of
websites that link to it(Answer)
Ans: A,B,C,D
Question 42: Search engines do not index some common words
(such as “or”, “and”, “when”, and “in”) within the webpage. What are these
common words called?
a. Barrier words
b. Non-indexable
words
c. Slow words
Ans: d. Stop words
Question 43: Which of the following activities could be
looked down upon by Google as per their quality guidelines?
a. Using automated
website submission software
Ans: b. Loading
pages with irrelevant links(Answer)
Ans: c.
Intentionally adding keywords to the TITLE tags and ALT
attributes(Answer)
d. Registering
misspellings of well-known websites
Question 44: Which of the following statements about RSS are
correct?
Ans: a. It is a
form of XML
b. It stands for
Realtime streamlined syndication
c. It is a good way
of displaying static information
d. It is a
Microsoft technology
Question 45: _________ is usually the best web page to get
linked to while receiving a themed in-bound link from another website.
a. The sitemap
b. The contact page
c. The home page
Ans: d. The page
which you would like to improve in the search engine rankings
Question 46: Which of the following options describes the
correct meaning of MouseTrapping?
Ans: d. The web browser trick, which attempts to keep a
visitor captive at on a website
Question 47: Which of the following can be termed as good
keyword selection and placement strategies?
Ans: a. Targeting
synonyms of the main keyword
b. Targeting the
highest searched keywords only
c. Copying
competitor keywords
Ans: d. Optimizing
five or more keywords per page
Question 48: If your site is not appearing in Google search
results because of some unethical SEO practices in the recent past,
a. abandon and
close your website permanently.
Ans: b. modify the
page contents, make them useful and relevant to the human users, and request
Google to reconsider your site. (Answer)
c. start a PPC campaign to get your site included
in the sponsored results.
Ans: d. it is
better to discontinue the website and shift your webpages to a fresh website
with a new domain name.
Question 49: Which of the following statements about search
engine optimization techniques are correct:
Ans: a. Making a
keyword bold does not influence the way that the search engine looks at the
keyword
Ans: b. Websites
with deep linking are looked at favorably by search engines
c. search engine
robots follow the first link they find to any particular page and they do not
follow additional links to the same page
Ans: d. It is not a
good idea to have the same anchor text for all inbound links as it could look
automated to the search engines
Question 50: A Hallway Page is used to:
a. Attract visitors
from the search engines straight onto the Hallway Page
b. Organize the
Doorway Pages
c. Help people
navigate to different Doorway Pages
Ans: d. Enable
search engine bots to index the Doorway Pages(Answer)
Question 51: Which of the following free tools/websites
could help you identify which city in the world has the largest search for the
keyword – “six sigma”?
a. Yahoo Search
Term Suggestion Tool
b. Alexa
Ans: c. Google
Traffic Estimator
Ans: d. Google
Trends
e. WordTracker
Question 52: State whether the following statement is true
or false.
A Sitemap provides a
list of internal links to user accessible pages on a website.
Ans: a. True
b. False
Question 53: What is the function of “indexer” part of the
Google search engine?
Ans: a. It helps to
retrieve web pages from the world wide web
b. It helps to
gather information from other search engines
c. It helps to sort
the documents that Google has retrieved
Ans: d. It helps to
generate meaningful results based upon the user’s search term
Question 54: 10 people do a web search. In response, they
see links to a variety of web pages. Three of the 10 people choose one
particular link. That link then has a __________ clickthrough rate.
a. less than 30%
Ans: b. 30 percent
Ans: c. more than 30%
Question 55: What is the term for Optimization strategies
that are in an unknown area of reputability/validity?
a.Red hat techniques
Ans: b.Silver hat techniques
Ans: c. Grey hat techniques
d.Shady hat techniques
Question 56: Why is it a bad idea from the seo perspective
to host free articles and write ups that are very common on the internet.
a.Because they will not lead to fresh traffic
Ans: b.Because you could get penalized by search engines for
using duplicate content
c.Because you will not get the benefits of proper keyword
targeting
d.Because people could turn up claiming copy right
infringement
Question 57: The following robots meta tag directs the
search engine bots:
<META NAME="robots"
CONTENT="noindex,nofollow">
a.Not to index the homepage and not to follow the links in
the page
Ans: b.Not to index the page and not to follow the links in
the page
c.To index the page and not to follow the links in the page
d.Not to index the page but to follow the links in the page
Question 58: Which of the following options are correct
regarding the Keyword Effectiveness Index (KEI) of a particular keyword?
a. It is directly proportional to the popularity of the
keyword
b. It is inversely proportional to the competiton for the
keyword
Ans: c. It is directly proportional to the chances of the
keyword ranking on the first page of the Google search results
Question 59: _________________ use both crawlers and
directories to generate relevant results.
a.Crawler-based Search Engines
b.Human-Powered Directories
c.Hybrid Search Engines
Ans: d.Meta Search Engines
Question 60: Which of the following statements is correct
with regard to natural links?
a.They are two way links (reciprocal links)
b.They are from authority websites
Ans: c.They are voluntary in nature
d.They are from .edu or .gov extension websites
Question 61: What will happen if you type the words
'Certification -Networking' in the Google search box?
a.Google will find the web pages about Certification and
also containing the word "Networking"
Ans: b.Google will find all the web pages containing the
words "Certification" and "Networking"
Ans: c.Google will find all the web pages in which the words
"Certification" and "Networking" appear together
Ans: d.Google will find the web pages about Certification
that do not contain the word Networking
Question 62: Which of the following can be termed as
appropriate Keyword Density?
Ans: c. 3-4%
Question 63: If you enter 'Help site:www.microsoft.com' in
the Google search box, what will Google search for?
a.It will open up the Google help pages applicable to
www.expertrating.com
Ans: b.It will find pages about help within
www.expertrating.com
c.It will only find page titles about help within
www.expertrating.com
d.It will direct you to the request page for re-indexing of
www.expertrating.com
Question 64: Which of the following statements about FFA
pages are true?
a.They are greatly beneficial to SEO
Ans: b.They are also called link farms
c.They are paid listings
d.They contain numerous inbound links
Question 65: What is the name of the search engine technology
due to which a query for the word 'actor' will also show search results for
related words such as actress, acting or act?
a.Spreading
Ans: b.Dilating
Ans: c.RSD (real time synonym detection)
Ans: d.Stemming
e.Branching
Question 66: Which of the following are examples of agents?
a. Internet Explorer
Ans: b. Search engine spiders
c. Opera
Question 67: If a website's search engine saturation with
respect to a particular search engine is 20%, what does it mean?
Ans: a.20% of the webpages of the website have been indexed
by the search engine
b.Only 20% of the pages of the website will be indexed by
the search engine
c.20% of the websites pages will never be indexed
d.The website ranks in the first 20% of all websites indexed
by the search engine for its most important search terms
Question 68: What is the main reason for the effectiveness
of optimizing a webpage towards a long tail keyword search?
Ans: a.There are more long tail searches than shorter
keyword queries
b.Search engines often pass on long tail searches to lesser
known and new websites
c.Search engines do not pass on long tail search traffic to
websites that rank high for shorter keyword searches
d.There are fewer websites that have targeted such keywords
Question 69: Google gives priority to themed in-bound links.
a. True
Question 70: Some words, when followed by a colon, have
special meanings to Yahoo. What is performed by the link: operator?
a.It shows all the outbound links from the URL
b.It shows how many pages of the site Yahoo is pointing to
Ans: c.It shows all the pages that point to that URL
d.It shows URLs with broken links
Question 71: Which blackhat Seo techniques is characterized
by a method to decieve search engine, by detecting the search engine bot and
"feeding" it with a different HTML code than the HTML actually served
to users?
a.Coaling
b.Foisting
Ans: c.Slighting
Ans: d.Cloaking
Question 72: What will happen if you type the word
'Certification-Networking' in the google search box?
a.Google will find the web pages about
"certification" and also containing the word "networking"
b.Google will find ALL the web pages containing the word
word "Certification" and "Networking"
Ans: c.*Google will find ALL the web pages in which the
words "Certification" and "Networking" appear together.
d.Google will find the web pages about Certification that do
not contain the word Networking
Question 73: Which of the following methods can help you get
around the Google Sandbox?
Ans: a. Buying an old Website and getting it ranked
Question 74: Which of the following statement about FFA
pages are true?
a.They are greatly beneficial to SEO
Ans: b.They are also called Link Farms
c. They are Paid Listings
d. They contain numerous inbound links
Question 75: Are RSS/Atom feeds returned in Google search
results?
Ans: No
Question 76: Which of the following factors have an impact
on the Google page rank
Ans: the subject matter of the site providing the inbound
link to a page of a web site
Ans: d. The page which you would like to improve in the
search engine rankings
Question 77: What is the most likely time period required
for getting a Google page rank?
a. 1 week
b. 3 weeks
c. 2 months
Ans: d. More than 3 months
Question 78: Implementing a 301 permanent Redirects on the
old pages to redirect to the new pages
is a good idea from the SEO perspective.
True or False?
Ans: a. True
b. False
Question 79: Which of the following conditions will Google
treat favorably from the 'Relevancy' perspective?
a.The website offering products and services to the visitors
country
Ans: b.A website that provides free content for the related
keywords
c.Hidden keywords on the home page matching the search term
Ans: d.Image Alt tags on the home page matching the search
term
Question 79: If you enter “help
site:http://www.vjseomarketing.com‘ in the google search box, what will Google search for
Ans: it will find pages about help with-in
http://www.vjseomarketing.com
Question 80: Which of the following website design guidelines
have been recommended by Google?
Ans: a. Having a clear hierarchy and text links
Ans: b. Every page should be reachable from at least one
static text link
Ans: c. If the site map is larger than 100 or so links, you
should break the site map into separate pages
d. Keeping the links on a given page to a reasonable number
(fewer than 100)
e. Use less than 30 images or graphics per page
Question 81: Which of the following search engines offers a
popular list of the top 50 most searched keywords?
d. Lycos
Question 82: which of the following statements about the RSS
are correct.
Ans: it is a form of XML
Question 83: what is the main reason for the effectiveness
of optimizing a webpages towards a long
tail keyword search
Ans: there are fewer websites that have targeted such
keywords.
Question 84: Which of the following search engines or
directories provides the main search results for AOL?
c. Google
Question 85: Do search engines such as google detect
innatural linking patterns by checking the
Class C ip address of the page where the link to the websites
originates? Yes or no?
Ans: yes
Question 86: Google display up to _______ characters of a WebPages
Title Tag.
Ans: 66
Question 87: Which search engine technology prevents a
website from appearing in numerous top positions in the search engine result
pages
Ans: clustering
Ans: d.
Combing
Question 88: Which of the following statements about Google
technical and quality guidelines is
true.
Ans: Avoid using robot.txt to prevent crawling of search
results pages or other auto- generated pages, even if they don’t add much value
for users coming from the search
engines.
Question 89: What will the following robots.txt file do?
User-agent: Googlebot
Disallow:/*?
User-agent: scooter
Disallow:
a. It will allow Google to crawl any of the dynamically
generated pages. It will also allow the altavista scooter hot to access every
page
Ans: b. It will disallow Google from crawling any of the
dynamically generated pages It will also disallow the altavista scooter hot
from accessing any page
Ans: c. It will disallow Google from crawling any of the
dynamically generated pages. It will allow the altavista scooter bot to access
every page
d. None of the ahove
Question 90: If you search for the term “iq” test in the
word tracker keyword suggestion tool, will it return the number of independent
searches for the term “iq”?
Ans: b
a. True*****Ans.
b. False
Question: 1
If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean?
a. 20% of the WebPages of the website have been indexed by the search engine
b. Only 20% of the pages of the website will be indexed by the search engine ***Ans.
c. 20% of the websites pages will never be indexed
d. The website ranks in the first 20% of all websites indexed by the search engine for its most
Important search terms
Question: 2
Which of the following can be termed as good keyword selection and placement strategies?
a. Targeting synonyms of the main keyword*****Ans.
b. Targeting the highest searched keywords only
c. Copying competitor keywords
d. Optimizing five or more keywords per page*****Ans.
Question: 3
What does the 302 server response code signify?
a. It signifies conflict; too many people wanted the same file at the same time
b. The page has been permanently removed
c. The method you are using to access the file is not allowed
d. The page has temporarily removed*****Ans.
e. What you requested is just too big to process
Question : 4
What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
a. Traffic Jacking
b. Visitor Jacking
c. View Jacking
d. Page Jacking*****Ans.
Question : 5
Which of the following factors does Google take into account while assessing whether or not a website is an authority website?
a. The frequency with which the content of the website is updated
b. The number of web pages containing relevant information on the main theme of the website
c. The number of in-bound natural links related to the website's theme (or keywords) *****Ans.
d. None of the above (Maybe a,b,c Ans.)
Question: 6
State whether the following statement is true or false.
A Sitemap provides a list of internal links to user accessible pages on a website.
a. True******Ans.
b. False
Question: 7
Which of the following statements about FFA pages are true?
a. They are greatly beneficial to SEO
b. They are also called link farms*****Ans.
c. They are paid listings
d. They contain numerous inbound links
Question: 8
All major search engines are case sensitive.
a. True
b. False*****Ans.
Question: 9
What is the term for Optimization strategies that are in an unknown area of reputability/validity?
a. Red hat techniques
b. Silver hat techniques
c. Grey hat techniques******Ans.
d. Shady hat techniques
Question: 10
_________ is usually the best web page to get linked to while receiving a themed in-bound link from another website.
a. The sitemap
b. The contact page
c. The home page
d. The page which you would like to improve in the search engine rankings*****Ans.
Question: 11
Which of the following statements about Google's technical and quality guidelines is true?
a. It is advantageous if your web server supports the If-Modified-Since HTTP header
b. If using dynamic pages, it helps to keep the parameters short and the number of them few**Ans.
c.
Avoid using robots.txt to prevent crawling of search results pages or
other auto-generated pages, even if they don't add much value for users
coming from search engines
d.
Submitting new pages of your website at
http://www.google.com/addurl.html as soon as they are online, helps to
speed up indexing
Question: 12
Which of the following statements is correct with regard to the images within a webpage?
a. Images cannot be spidered by the search engines
b. Important keywords related to the image should be placed in the ALT text****Ans.
c. Images should always be kept close to the top of a webpage
d. Image maps should be used while including the images
Question: 13
Which of the following statements about search engine optimization techniques are correct:
a. Making a keyword bold does not influence the way that the search engine looks at the keyword
b. Websites with deep linking are looked at favorably by search engines
c. search engine robots follow the first link they find to any particular page and they do not follow
additional links to the same page
d. It is not a good idea to have the same anchor text for all inbound links as it could look
automated to the search engines *****(Ans. A, B & D)*****
Question: 14
What is the most likely time period required for getting a Google page rank?
a. 1 week
b. 3 weeks
c. 1 month
d. More than 3 months*****Ans.
Question: 15
What will happen if you type the words 'Certification -Networking' in the Google search box?
a. Google will find the web pages about Certification and also containing the word "Networking"
b. Google will find all the web pages containing the words "Certification" and "Networking"
c. Google will find all the web pages in which the words "Certification" and "Networking" appear
together *****Ans.
d. Google will find the web pages about Certification that do not contain the word Networking
Question: 16
How are site maps important for the search engine optimization process?
a. Site maps help the search engine editorial staff to quickly go through a website,
hence ensuring quicker placement
b. Google gives credit to the websites having site maps.
The Google Bot looks for the keyword or title "Site Map" on the home page of a website.
c. Site maps help the search engine spider pick up more pages from the website*****Ans.
d. None of the above
Question: 17
Are RSS/Atom feeds returned in Google's search results?
a. Yes
b. No*****Ans.
Question: 18
Which of the following conditions will Google treat favorably from the 'Relevancy' perspective?
a. The website offering products and services to the visitors’ country
b. A website that provides free content for the related keywords
c. Hidden keywords on the home page matching the search term
d. Image Alt tags on the home page matching the search term*****Ans.
Question: 19
While
optimizing your website it is important to generate the right type of
traffic, how does the Bounce Rate information help in this regard?
a. By letting you know the percentage of users who entered the website and then went on to
visit additional pages
b. By letting you know the percentage of users who entered the website and then left without
viewing any other page*****Ans.
c. By letting you know the percentage of users who decided to go back to the source from
where they found your website
d. By letting you know the percentage of users who left your website within 10 seconds of
viewing the first page
Question: 20
Which of the following statements is correct with regard to the description meta tag?
a. It should be about 50 characters in length.
b. The description should not contain the keywords.
c. If the meta description is not included, the search engines will use the meta keywords for
information.
d. Google uses the meta description to generate the search engine results pages.***Ans.
Question: 21
Which of the following actions could get you banned by Google?
a. Hiding text on the webpage
b. Stuffing keywords on the webpage
c. Linking to sites banned by Google
d. None of the above*****Ans.
Question: 22
10
people do a web search. In response, they see links to a variety of web
pages. Three of the 10 people choose one particular link. That link
then has a __________ click through rate.
a. less than 30%
b. 30 percent******Ans.
c. more than 30%
Question: 23
Which of the following activities could be looked down upon by Google as per their quality guidelines?
a. Using automated website submission software
b. Loading pages with irrelevant links*****Ans.
c. Intentionally adding keywords to the TITLE tags and ALT attributes*****Ans.
d. Registering misspellings of well-known websites
Question: 24
_________________ use both crawlers and directories to generate relevant results.
a. Crawler-based Search Engines
b. Human-Powered Directories
c. Hybrid Search Engines
d. Meta Search Engines******Ans.
Question: 25
While grading your website, Google gives credit to outbound links pointing to authority websites?
a. True
b. False*****Ans.
Question: 26
What will the following robots.txt file do?
User-agent:Googlebot
Disallow:/*?
User-agent:Scooter
Disallow:
Disallow:/*?
User-agent:Scooter
Disallow:
a.
It will allow Google to crawl any of the dynamically generated pages.
It will also allow the altavista scooter bot to access every page
b.
It will disallow Google from crawling any of the dynamically generated
pages. It will also disallow the altavista scooter bot from accessing
any page
c.
It will disallow Google from crawling any of the dynamically generated
pages. It will allow the altavista scooter bot to access every page*****Ans.
d. None of the above
Question: 27
Which of the following statements regarding website content are correct?
a. If you have two versions of a document on your website, Google recommends that you only
allow the indexing of the better version*****Ans.
b. Linking to a page inconsistently does not affect the way Google views the page/s. Examples of
inconsistent linking could be http://www.expertrating.com/page/and
http://www.expertrating.com/page and http://www.expertrating.com/page/index.htm
c. Syndicating your content could lead to Google viewing the material as duplicate
d. Placeholders for pages which do not have content are never viewed as duplicate content
by Google
Question: 28
Which of the following facts about Alexa are correct?
a. Alexa provides free data on relative website visitor traffic*****Ans.
b. Alexa and Quantcast provide information on visitor household incomes
c. Alexa is biased towards US based traffic
d. Quantcast only tracks people who have installed the Quant cast toolbar
Question: 29
Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?
a. It shows all the outbound links from the URL
b. It shows how many pages of the site Yahoo is pointing to
c. It shows all the pages that point to that URL********Ans
d. It shows URLs with broken links
Question: 30
Implementing a 301 Permanent Redirects on the old pages to redirect to the new pages is a good idea from the SEO perspective.
a. True
b. False*****Ans.
Question: 31
Cloaking is a controversial SEO technique. What does it involve?
a. Increasing the keyword density on the web pages
b. Offering a different set of web pages to the search engines
c. Hiding the keywords within the webpage
d. Creating multiple pages and hiding them from the website visitors*****Ans.
Question: 32
Which
black hat SEO technique is characterized by a method to deceive search
engines, by detecting the search engine bot and "feeding" it with a
different HTML code than the HTML actually served to users?
a. Coating
b. Foisting
c. Slighting
d. Cloaking*****Ans.
Question: 33
A Hallway Page is used to:
a. Attract visitors from the search engines straight onto the Hallway Page
b. Organize the Doorway Pages
c. Help people navigate to different Doorway Pages
d. Enable search engine bots to index the Doorway Pages*****Ans.
Question: 34
What is the function of "indexer" part of the Google search engine?
a. It helps to retrieve web pages from the world wide web
b. It helps to gather information from other search engines
c. It helps to sort the documents that Google has retrieved
d. It helps to generate meaningful results based upon the user's search term*****Ans.
Question: 35
Which of the following statements about the Google Sitemap are correct:
a. Repeated submission of the Sitemap to Google could be penalized*****Ans.
b. It is possible to create and submit specialized Sitemaps to Google for Video and Mobile content
c. The Sitemap acceptable to Google follows an XML format
Question: 36
Which of the following statement about RSS is correct?
a. It is a form of XML*****Ans.
b. It stands for Realtime streamlined syndication
c. It is a good way of displaying static information
d. It is a Microsoft technology
Question: 37
What
is the name of the search engine technology due to which a query for
the word 'actor' will also show search results for related words such as
actress, acting or act?
a. Spreading
b. Dilating
c. RSD (real time synonym detection)
d. Stemming*****Ans.
e. Branching
Question: 38
The following robots meta tag directs the search engine bots:
<META NAME="robots" CONTENT="noindex,nofollow">
<META NAME="robots" CONTENT="noindex,nofollow">
a. Not to index the homepage and not to follow the links in the page
b. Not to index the page and not to follow the links in the page*****Ans.
c. To index the page and not to follow the links in the page
d. Not to index the page but to follow the links in the page
Question: 39
What does the term Keyword Prominence refer to?
a. It refers to the fact that the importance of choosing high traffic keywords leads to the best
return on investment
b. It refers to the importance attached to getting the right keyword density
c. It refers to the fact that the keywords placed in important parts of a webpage are given priority
by the search engines*****Ans.
d. It refers to the fact that the keywords in bold font are given priority by the search engines
Question: 40
If
you search for the term "iq test" in the Word Tracker keyword
suggestion tool, will it return the number of independent searches for
the term "iq"?
a. Yes
b. No****Ans.
Question : 41
Why is it bad idea from SEO perspective to host free articles and write ups that are very common on the internet?
a. Because they will not lead to fresh traffic
b. Because you could be penalize by search engine for using duplicate contents *****Ans.
c. Because you will not get the benefits of proper keyword targeting
d. Because people could turn up claiming copyright infringement
Why is it bad idea from SEO perspective to host free articles and write ups that are very common on the internet?
a. Because they will not lead to fresh traffic
b. Because you could be penalize by search engine for using duplicate contents *****Ans.
c. Because you will not get the benefits of proper keyword targeting
d. Because people could turn up claiming copyright infringement
Question : 42
What is keyword density?
a. The number of times the keyword is used / (divided by) the total word count on page - (minus) the total words in HTML on the page
b. Combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page
c. The number of times the keyword is used in the page description
d. The number of times the keyword is used in the page title*****Ans.
e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page
a. The number of times the keyword is used / (divided by) the total word count on page - (minus) the total words in HTML on the page
b. Combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page
c. The number of times the keyword is used in the page description
d. The number of times the keyword is used in the page title*****Ans.
e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page
Question : 43
Google displays up to _____ characters if a webpage's Title Tag.
a. 56
b. 60
c. 66
d. 80******Ans.
Question : 44
Which of the following search engines offers a popular list of the top 50 most searched keywords?
a. Google
b. Yahoo
c. AOL
d. Lycos***Ans.
b. Yahoo
c. AOL
d. Lycos***Ans.
Question: 45
Which of the following website design guidelines have been recommended by Google?
a. Having a clear hierarchy and text links
b. Every page should be reachable from at least one static text link*****Ans.
c. If the site map is larger than 100 or so links, you should break the site map into separate pages
d. Keeping the links on a given page to a reasonable number (fewer than 100)
e. Use less than 30 images or graphics per page
a. Having a clear hierarchy and text links
b. Every page should be reachable from at least one static text link*****Ans.
c. If the site map is larger than 100 or so links, you should break the site map into separate pages
d. Keeping the links on a given page to a reasonable number (fewer than 100)
e. Use less than 30 images or graphics per page
Question: 46
What is Anchor Text?
a. It is the main body of text on a particular web page
b. It is the text within the left or top panel of a webpage
c. It is the visible text that is hyper linked to another page*****Ans.
d. It is the most prominent text on the page that the search engines use to assign a title to the page
Question : 47
Which of the following search engines or directories provides the main search results for AOL?
a. Lycos
b. DMOZ
c. Google*****Ans.
d. Yahoo
e. Windows Live
b. DMOZ
c. Google*****Ans.
d. Yahoo
e. Windows Live
Question: 48
Which of the following statements is correct with regard to natural links?
a. They are two way links (reciprocal links)
b. They are from authority website
c. They are voluntary in nature******Ans.
d. They are from edu or gov extension websites
Question: 49
What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search?
a. There are more long tail searches than shorter keyword queries******Ans.
b. Search engines often pass on long tail searches to lesser known and new websites
c. Search engines do not pass on long tail search traffic to websites that rank high for shorter keyword searches
d. There are fewer websites that have targeted such keywords
Question: 50
If you enter Help site: www.expertrating.com in the Google search box, what will Google search for?
a. It will open up the Google help pages applicable to www.expertrating.com
b. It will find pages about help within www.expertrating.com******Ans.
c. It will only find pages title about help within www.expertrating.com
d. It will direct you to the request page for the re-indexing of www.expertrating.com
Question: 51
Which of the following search engines or directories provides the directory search results for Yahoo?
a. Windows Live
b. Yahoo Directory****Ans.
c. Google
d. Wikipedia
e. DMOZ
Question: 52
Do
search engines such as Google detect unnatural linking patterns by
checking the Class C IP address of the page where the link to the
website originates?
a. Yes*****Ans.
b. No
Question: 53
What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
a. Waves
b. Flux******Ans.
c. Shuffling
d. Swaying
Question: 54
What does the 301 server response code signify?
a. Not Modified
b. Moved Permanently******Ans.
c. syntax error in the request
d. Payment is required
e. The request must be authorized before it can take place
a. Not Modified
b. Moved Permanently******Ans.
c. syntax error in the request
d. Payment is required
e. The request must be authorized before it can take place
Question: 55
Which of the
following free tools/websites could help you identify which city in the
world has the largest search for the keyword – “six sigma”?
a. Yahoo Search Term Suggestion Tool
b. Alexa
c. Google Traffic Estimator
d. Google Trends******Ans.
e. WordTracker
a. Yahoo Search Term Suggestion Tool
b. Alexa
c. Google Traffic Estimator
d. Google Trends******Ans.
e. WordTracker
Question: 56
Which of the following can be termed as appropriate Keyword Density?
a. 0.01-0.1%
b. 0.1-1%
c. 3-4%*******Ans.
d. 7-10%
e. More than 10%
a. 0.01-0.1%
b. 0.1-1%
c. 3-4%*******Ans.
d. 7-10%
e. More than 10%
Question: 57
Which of the following are examples of agents?
a. Internet Explorer
b. Search engine spiders *******(Ans. A, B & C)******
c. Opera
d. SQL Server database attached to a website
a. Internet Explorer
b. Search engine spiders *******(Ans. A, B & C)******
c. Opera
d. SQL Server database attached to a website
Question: 58
Google gives priority to themed in-bound links.a. True*****Ans.
b. False
Question: 1
|
Which
of the following search engines or directories provides the
directory
search results for Yahoo? |
Ans: B
|
Question: 2
|
Which of the following statements regarding website content
are correct?
|
Ans: A
|
Question: 3
|
What is Keyword Density?
|
Ans: D
|
Which of the following statements about the Google Sitemap are
correct:
|
Ans: A
|
Question: 5
|
Are RSS/Atom feeds returned in Google’s search results?
|
Ans: B
|
Question: 6
|
What does the term Keyword Prominence refer to?
|
Ans: C
|
Question: 7
|
Which of the following factors does Google take into account
while assessing whether or not a website is an authority website? |
Ans: A,B,C
|
Question: 8
|
What is Anchor Text?
|
Ans: C
|
Question: 9
|
If you search for the term “iq test” in the Word Tracker
keyword
suggestion tool, will it return the number of independent searches for the term “iq”? |
Ans: B
|
Question: 10
|
What is the illegal act of copying of a page by unauthorized
parties
in order to filter off traffic to another site called? |
Ans: D
|
Question: 11
|
Do search engines such as Google detect unnatural linking
patterns by checking
the Class C IP address of the page where the link to the website originates? |
Ans: A
|
Question: 12
|
What term is commonly used to
describe the shuffling of positions in search
engine results in
between major updates? |
Ans: B
|
Question: 13
|
While grading your website, Google gives credit to outbound
links pointing
to authority websites? |
Ans: B
|
Question: 14
|
Which of the following URLs can the Google search engine
spider?
|
Ans: E
|
Question: 16
|
What does the 302 server response code signify?
|
Ans: D
|
Question: 17
|
Which of the following statements is correct with regard to
the description meta tag?
|
Ans: D
|
Question: 18
|
State whether true or false.The Yahoo Directory listing is a
free service for commercial sites.
|
Ans: A
|
Question: 19
|
Which of the following statements is correct with regard to
the images within a webpage?
|
Ans: B
|
Question: 20
|
Cloaking is a
controversial SEO technique. What does it involve?
|
Ans: B
|
Question: 21
|
Which of the following facts about Alexa are correct?
|
ANS: A
|
Question: 22
|
Google looks down upon paid links for enhancing page rank. If
a website sells links, what action/s does Google recommend to avoid being
penalized?
|
Ans: C
|
Question: 23
|
Which of the following actions could get you banned by Google?
|
Ans: A
|
Question: 24
|
Which of the following statements about Google’s technical and
quality guidelines is true?
|
Ans: B
|
Question: 25
|
Which of the following is an
ethical SEO Technique?
|
Ans: D
|
Question: 26
|
All major search engines are case sensitive.
|
Ans: B
|
Question: 27
|
While optimizing your website it is important to generate the
right type of traffic, how does the Bounce Rate information help in this
regard?
|
Ans: B
|
Question: 28
|
Which of the following factors contribute towards link
popularity of a website?
|
Ans: A,B,C,D
|
Question: 29
|
Search engines do not index some common words (such as “or”,
“and”, “when”, and “in”) within the webpage. What are these common words
called?
|
Ans: D
|
Question: 30
|
Which of the following activities could be looked down upon by
Google as per their quality guidelines?
|
Ans: B,C
|
Question: 31
|
Which of the following statements about RSS are correct?
|
Ans: A
|
Question: 32
|
_________ is usually the best web page to get linked to while
receiving a themed in-bound link from another website.
|
Ans: D
|
Question: 33
|
Which of the following can be termed as good keyword selection
and placement strategies?
|
ANS: A, D
|
Question: 34
|
If your site is not appearing in Google search
results because of some unethical SEO practices
in the recent past, _________________.
|
Ans: D
|
Question: 35
|
Which of the
following statements about search engine optimization techniques are
correct:
|
Ans: A, B, D
|
Question: 36
|
A Hallway Page is used to:
|
Ans: D
|
Question: 37
|
Which of the following free tools/websites could help you
identify which city in the world has the largest search for the keyword –
“six sigma”?
|
Ans: D
|
Question: 38
|
How are site maps
important for the search engine optimization process?
|
Ans: C
|
Question: 39
|
State whether the following statement is true or false.A
Sitemap provides a list of internal links to user accessible pages on a
website.
|
Ans: A
|
Question: 40
|
What is the function of “indexer” part of the Google search
engine?
|
Ans: D
|
Question: 41
|
Which of the following conditions will Google treat favorably
from the ‘Relevancy’ perspective?
|
Ans: D
|
Question: 42
|
Some words, when followed by a colon, have special meanings to
Yahoo. What is performed by the link: operator?
|
ANS: C
|
Question: 43
|
Which of the following factors have an impact on the Google Page Rank?
|
ANS: A
|
Question: 44
|
What is the term for Optimization strategies that are in an
unknown area of reputability/validity?
|
ANS: C
|
Question: 45
|
Why is it a bad idea from the seo perspective to host free
articles and write ups that are very common on the internet.
|
ANS: B
|
Question: 46
|
The following robots meta tag directs the search engine
bots:<META NAME=”robots” CONTENT=”noindex,nofollow”>
|
ANS: B
|
Question: 47
|
_________________ use both crawlers and directories to
generate relevant results.
|
ANS: D
|
Question: 48
|
Which of the following statements is correct with regard to
natural links?
|
ANS: C
|
Question: 49
|
What will happen if you type the words ‘Certification
-Networking’ in the Google search box?
|
ANS: D
|
Question: 50
|
If you enter ‘Help site:www.microsoft.com’ in the Google
search box, what will Google search for?
|
ANS: B
|
Question: 51
|
Which of the following statements about FFA pages are true?
|
ANS: B
|
Question: 52
|
What is the name of the search engine technology due to which
a query for the word ‘actor’ will also show search results for related words
such as actress, acting or act?
|
ANS: D
|
Question: 53
|
If a website’s search engine saturation with respect to a
particular search engine is 20%, what does it mean?
|
NS: A
|
Question: 54
|
What is the main reason for the effectiveness of optimizing a
webpage towards a long tail keyword search?
|
ANS: A
|